About Us

"Born of moonlight, made to shine forever" - MOON FLOWER

Moonflower is a beautiful flowering plant known for its large, white, fragrant blooms that open in the evening and remain open throughout the night. Its scientific name is Ipomoea alba, and it belongs to the morning glory family.

Moonflowers are fast-growing climbing vines that can reach heights of 10–15 feet (3–5 meters) when supported by a trellis, fence, or arbor. The flowers are typically 4–6 inches (10–15 cm) wide and emit a sweet fragrance that attracts nighttime pollinators such as moths.

ANNA ROSE, FOUNDER

My love for jewellery began when I was young, surrounded by my mother’s boutique - a world filled with fabric, light, and the sparkle of American jewellery she brought back from her travels to theβ€―Unitedβ€―States every few months.

Watching her choose each piece with care taught me that beauty isn’t loud - β€―it’s thoughtful, lasting, and full of emotion.

Years later,β€―that memory evolved into MOON FLOWER.

I’ve always felt most inspired at nightβ€―- β€―when the world grows quiet and the moonlight turns everything soft and luminous.

To me, the moon represents calm strength and quiet radianceβ€― - the same qualities I see in the women who wear my pieces.

MOON FLOWER is my way of capturing that glowβ€―- β€―gathering timeless jewels that reflect elegance, meaning, and a light that feels your own.

At MOON FLOWER, we select only high-quality gemstones, gold and sterling silver, working with skilled artisans who share our devotion to craftsmanship.

Each collection embodies two principles - Simplicity and Timeless Elegance - a reflection of quiet light that inspires me every night.

With Love,

Anna Rose

The Birth of Moon Flower

Anna Rose founded Moon Flower in 2025 in Calgary Canada, while still working as a financial advisor. Late at night, when the world grew quiet and she called her loved ones across time zones, she often found peace and inspiration beneath the moonlight. The calm beauty - the glow of the moon and the stillness of the night - became the heart of Moon Flower and the way she sees jewellery : Simple, Elegant and Timeless